MARKETING INVESTMENTS IN FRANCE, TURKEY AND CROATIA
Tele2 sees a great opportunity for its ADSL operations in France following the agreement with Neuf Telecom, as described in the Q1 2005 report, and consequently it is the company’s intention to step up its marketing efforts in this area. This, in combination with the upcoming launch of mobile services in France, which will further enhance cross selling potential, means that France will account for the larger part of this marketing investment.Lars-Johan Jarnheimer, CEO of Tele2 said; “These investments, in new markets and in products which improve cross selling, demonstrate our commitment to secure the company’s long term profitable growth. The underlying profitability of Tele2 is stable and churn reduction continues to be a priority across the business. With expanded ADSL activities, in combination with the launch of mobile services to our large customer base in France, we will increase cross selling which reduces churn.”CONTACTSLars-Johan Jarnheimer, Telephone: + 46 8 562 640 00President and CEO, Tele2 ABHåkan Zadler, Telephone: + 46 8 562 640 00CFO, Tele2 ABDwayne Taylor, Telephone: + 44 20 7321 5038Lena Krauss, Telephone: + 46 8 562 000 45 Investor enquiriesVisit us at our homepage: http://www.Tele2.com